Ekonomija doživljaja u kulturi i kreativnoj industriji

master's thesis

• Author: Martin Kutnar
• Mentor: Krešimir Lazar (mentor)
• Granter: University of Zagreb; Academy of Music; (String Instruments and Guitar Department); Zagreb
• Defense date and country: 2022-06-29, Croatia
• Scientific / art field, discipline and subdiscipline: FIELD OF ART; Art of Music

Abstract

Rad objašnjava pojmove kao što su doživljaj, iskustvena ekonomija i kreativna industrija te identificira, opisuje, uspoređuje i interpretira ekonomske paradigme i zakone na primjerima iz kulturne i kreativne industrije. Ističe važnost primjene ekonomije doživljaja u svim industrijama na novim i već postojećim proizvodima i uslugama, te predočava proces stvaranja doživljaja. Razotkriva utjecaj ekonomije doživljaja na troškove i profite te sadašnje preferencije potrošača. Također ilustrira se potencijalni razvoj u budućnosti, kao i razvoj u transformacijsku ekonomiju.ekonomija doživljaja, kulturna i kreativna industrija, iskustvena ekonomija, doživljaj, eskapizam

Abstract (english)

The work explains terms such as experience, experience economy, and the creative industry – and identifies, describes, compares and interprets economic paradigms and laws based on examples from the cultural and creative industry. It highlights the importance of applying experience economy to new and existing products and services in all industries, and presents the process of experience creation. It discloses the impact of experience economy on expenses, profits, and current consumer preferences. The potential development is also illustrated, as is the development into transformational economy.

• Keywords: ekonomija doživljaja; kulturna i kreativna industrija; iskustvena ekonomija; doživljaj; eskapizam
• Keywords (english): experience economy; cultural and creative industry; experience; escapism
• Language: croatian
• URN:NBN: urn:nbn:hr:116:093250
• Study programme: Title: Integrated Undegraduate and Graduate University Study Programme for Instrumentalists; specializations in: Flute, Oboe, Clarinet, Saxophone, Bassoon, Horn, Trumpet, Trombone, Tuba, Percussion, Harp, Violin, Viola, Guitar, Piano, Organ, Harpsichord, Euphonium, Tamboura, Violoncello, Double Bass; Course: Violoncello; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: magistar/magistra muzike (magistar/magistra muzike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-19 12:12:44